Function of Beauty, a leader in customizable hair, skin, and body care products, has acquired Atolla, a personalized skin care company with a patented at-home skin care test and a data-driven product recommendation system that helps inform tailored formulations and regimens over time.
 
Both companies were founded by MIT graduates and share a common vision to revolutionize beauty through customization and data science. The acquisition will further Function of Beauty’s skin care offering by combining the companies’ complementary strengths.
 
Combining Strengths to Offer Better Personalized Skin Care
 
Function of Beauty recently launched its own personalized skin care line, which offers customers the greatest degree of customization in skin care on the market with over 3 billion possible formulations. With this acquisition, Function of Beauty will be able to leverage Atolla’s patented skin test and data-driven product recommendation system to further improve its offering and deliver measurable results to customers.
 
Function of Beauty’s proprietary formulations and fully automated, industry-leading customized manufacturing capabilities, combined with Atolla’s patented skin care technology, will yield the most advanced custom skin care offering available on the market.
 
“With the acquisition of Atolla, Function of Beauty now has the ability to offer the world’s most advanced skin care system — one that is truly personalized to every single customer through the combination of our groundbreaking manufacturing technologies and Atolla’s patented skin care system,” said Function of Beauty co-founder and CEO, Zahir Dossa.
 
“We’ve always been on a mission to change the mass skin care model,” said Atolla co-founder and CEO Meg Maupin. “With the extraordinary reach and capabilities of Function of Beauty, our patented technology can rapidly expand and we are absolutely thrilled to be moving forward together.”
 
Atolla and Function of Beauty will ensure a smooth and transparent transition for all customers, with a renewed and improved custom skin care offering to launch in Q1 2022.